Monday, 26 September 2016

Fashion critics review 2015 PFF Ready To Wear Collections

Third year Fashion Communication Students had to write a fashion criticism review on Ready to Wear Buyers collections from our 2015 Platinum Fashion Festival. Rating the overall success of the collection, its semiotics and trends. 

Nadine Milne reviews on Anneline Jana Fourie's Indigo Children Collection

Neo Tsebe reviews Prudence Kau's Essence of a Heroin Collection

Prudence Kau , the Alumni of North West School of Design showcased on the 6th November 2015 for the theme of Pinnacles of Fashion (Past Present Future) at the Platinum Fashion Festival. 
With her own interpretation of the PFF theme, Prudence chose to represent heroic women through the successful expression of her unique theme : Essence Of Heroine.
Prudence Kau portrayed a feeling of strength and power in each design, representing modern successful woman.
‘’We workout and we like to show it off, it’s the heroine attitude”, said Prudence Kau.  The collection had sense of royalty and luxury that embodies the sensibility with a heroic attitude.  The fabric was  fashioned with good quality and attention to detail.   This exquisite collection included peplums, structured pieces with long floor length skirts, short dresses.  Kau showcased shades of  burnt orange mixed with Rose Quartz.  
Good balance of hemlines and necklines as well as the good use of proportion in the designs, finished off with great styling, worked fantastically good together. Good use of Applied Design, with each element enhancing the other, rather than distracting from the design.
As this was her first Ready To Wear Collection, the goal was for consumers to buy as many garments as possible.  We see her trend prediction as now spot on with selected pieces available online on  
Prudence Kau eventually picked the fruit of her hard work, when she was awarded with the  Best Retail Range  at the 2015 Platinum Fashion Festival.  Prudence, all woman salute you for your wonderful achievement.

Meagan Nichols reviews Mpho Mphuti's Up Town Cool Collection

 Joane' Schoeman reviews Sindy Mare's A le Mode le Dame Collection

Stripes stormed the 2015 runways in every style you can possibly imagine—some ran horizontal while others vertical; there were thick lines and super skinny ones, too. Stripes don't necessarily have to walk the straight and narrow path.
At the Platinum Fashion Festival in 2015 Sindy Marè made her collection one to remember.  Ensuring the clever and conventional use of asymmetrical black-and-white stripes, she had a collection that stood out.  Staying on the right side of the fashion trend cycle, with the classic black and white, which I find as a winner in every wardrobe, her stripes went in every direction. I can definitely see that she accurately did her research in designing this wonderful range.

A LE MODE LE DAME successfully reached her target market of young affluent woman between the age of 23 and 40. Her ten look ready-to-wear collection flows in very well with the abstract designs and asymmetrical black and white lines, which ties her whole collection as one. The printing was very unique and this set her collection apart from the other designers. She got her inspiration from a tiger that was hunted down and killed, which is one of the animals on the endangered list.

I feel that this collection is not only a retail buyer’s must-see, but is something a Kardashian would wear.   Many of the details featured in this collection has hit the retail stores which proves that Sindy hit the target with her trend prediction of long flare points on the sides, the halter necks, the off- the- shoulder tops and the round necklines.

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Monday, 29 August 2016

Itumeleng Ramagaga - Deep Moon Emporium featured on Making Moves

Itumeleng (Mercia) Ramagaga owner of Deep Moon Emporium and #NwsdAlumni Featured on Making Moves

27 min in you could view the Interview with Itumeleng.

Read highlights if the interview here:

Siya Mdlalose – Presenter

S.Mdlalose: Today I’ll be spending the day with our featured entrepreneur in Rustenburg. Her name is Mercia. Mercia sells clothes that she makes herself. Let’s go talk to her and hear how her business of clothing is doing.

M.Ramagaga: Hi.

S.Mdlalose: Good morning.

M.Ramagaga: How are you?

S.Mdlalose: I’m well and yourself?

M.Ramagaga: I’m well.

S.Mdlalose: I’m Siya from Making Moves.

M.Ramagaga: I’m Itumeleng. Welcome.

S.Mdlalose: Thank you very much. I like what I see. Your clothes are stunning.

M.Ramagaga: We do our best.

S.Mdlalose: Take me back to where it all started. How has the journey been?

M.Ramagaga: My journey started when I was doing my final year at North West School of Design. When I was writing my final year exams, I was already getting orders for weddings. Our exams were from 8 am until 8 pm so, after my exams, I would get home and continue making the dresses. Then I would need to prepare for my exams the following day. The good thing about it is that I met my deadlines. That’s when I knew that I can run the business because I can work under pressure.
These are some of my garments. My own work. We have our own studio at the back, we work from here.

S.Mdlalose: Setting up a business like this doesn’t seem inexpensive?

M.Ramagaga: No, it’s not.

S.Mdlalose: How much money did you need to make sure that you get things in place?

M.Ramagaga: You don’t need capital to start a business because you can start with an order that has been placed. They can pay you a deposit. I sold the garments that I made for the graduation fashion show for R800. That’s how I started my business! I started with that R800.
This is where we do our work. You can tell by the sewing machines in there. We start with the pattern of your garment. Shoni is busy with a pattern for the garment, after it has been cut, we do a straight stitch. From the straight stitch, you overlock. After they are done here. It goes for the button holes that side.

S.Mdlalose: How many staff members do you have?

M.Ramagaga: I have Skha, the seamstress, I have other two part time seamstresses, then Katlego that does embroidery and also helps in front. Then I have Shoni. Shoni is doing her Licentiateship in Fashion. I take students from tertiary institutes for internships and practical.

Skha Luphahla – Emloyee

S.Luphahla: I do a lot of sewing here. Mercia cuts the cloth. I then join and overlock. Then I finish off the garment. Mercia is a bubbly person but when it comes to work, she’s very serious.

Masello Senne – Client

M.Senne: I heard about Deep Moon through a friend in 2014. We were in Jo’burg and I wanted an outfit for the opening of the North West Legislation, so, I was referred to Mercia. She’s the best! The outfit I’m wearing today was done by Deep Moon. This was the first outfit she made for me. Her outfits are out of this world. They are unique.

S.Mdlalose: Your ladies and gents are well trained.

M.Ramagaga: This is where we do our rehearsals. These are our catwalk models. Some of them are photoshoot models, but for practicing posture, I tell them to come in. We have other models that aren’t here today. We have about 50 to 60 models in our agency.

S.Mdlalose: Thank you for your time. We have learned a lot about Deep Moon. I saw your beautiful garments. The amazing work that you do in empowering the youth. We’ll meet at the studio.

M.Ramagaga: Thank you. Yes, we’ll meet at the studio.

Wednesday, 24 August 2016

Third Years Internship Feedback

Our third years have returned from their internships and this is what they learned!

Intern Company: Sir Anthony.
Sir Anthony specializes in denim clothing. My duties here was, sewing, styling, cutting, patternmaking, image consulting, photography, modeling and being a PA. The biggest highlight and achievement on my internship was designing and making a jacket that got featured in Lifestyle Magazine. The Lifestyle Magazine is a platform for young local designers owned by Button & Dnepe.

Emmah Mulutsi
Intern Company: Anel Botha Couture
This year during winter I went to Anel Botha Couture for my Internship. I was able to earn a lot of experience and increased my knowledge and strengthen my resume’ .
Make an impact where I will work by asking for responsibility and looking for ways to achieve accomplishments. I did a lot of pattern manipulation, beading, sewing and cutting. I had the opportunity to meet different people. Laughed all day and have fun. I was able to make friends but most of all I was able to find a role model her name is Anel Botha.

Intern Company: Ree-Joy
I ‘am Tsholofelo Agrippa Moribe a third year student at NWSD Completing year 3 of 4 Towards City & Guilds Level 4 Licentiateship in Fashion and I had an opportunity to intern at Ree-Joy Studio’s.It was an opportunity of a lifetime which I’m grateful and humbled by. I gained so much experience and  good relationship’s in the fashion industry. The owner and founder of Ree-Joy is a humble person who is known for her Ready to wear/Street style.


Lisa-Marie Homman
Intern Company: Eulogeo Zeloo Couture
As a fashion student, aspiring for success as a entrepreneur and designer, I am pleased to share my internship experience at Eulogeo Zeloo Couture. I grew so much in my knowledge about the fashion industry, learning business skills and customer relations. The founders, Jolandie Coetzee and Yolande Kruger, were such humble and outspoken mentors. I definitely have a new perspective on what running a business and designing garments entails. I loved experiencing the joy in the clients, as well as the team members during the design and consultation processes. I realized the impact of expressing the importance of a client’s presence to them. It is the next step to an outstanding designer. I certainly use all that I have learned with me in the future and plan to grow even more with my experience at Eulogeo Zeloo couture.

Lesedi Maphike
Intern Company: Eboka Designs
I embarked on an internship at a prominent, retail couture store in Rosebank Mall (Johannesburg). The brand that I worked for is Eboka Designs, founded by Fred Elu Eboka. It is an African elegance entity which specializes in custom-made garments, using a mix of ethnic narratives with contemporary influences. In a retail space, I was required to attend to clients, sort and clean garments, manage the store’s diary in terms of appointments and fittings; had a hand in visual merchandising as well as sharpen my artistic skills. I was also required to run errands, use the Gautrain to travel to Eboka’s design studio in Pretoria and back to Johannesburg. The experience was fulfilling and intriguing, to have gained interpersonal skills: working with people, building my self-esteem in the workplace and being a problem-solver.

Chantelle Labuschagne
Intern Company: Esmene’ Couture and LuLu Pops & Pants

Choosing Esmene Couture & LuLu Pops & pants was a great choice for me. I did not know whether i liked doing Couture or RTW more.
Learning from the best was a real honor in seeing how different elements in fashion can form a successful business whether it is sewing, selling pricing or doing label tags.
What i enjoy most of my internship was being part of the start-up operation of LuLu Pops & pants – seeing how a shop  creates a pattern to a full garment, punting tags & pricing them.
Esmene sells & design – kids clothing from new born to 9-10 (LuLu Pops & Pants) Evening dresses, wedding dresses, Lingerie, pageant wear, metric farewell dresses, Silver jewelery as well as Swarovski elements and so much more.

Khanyisile Magudulela
Intern Company : Thula Sindi
I interned at Thula Sindi in Rosebank and his studio in Johannesburg CBD
What I did mostly was to be a right hand to whoever needed my help. I was back and forth in between the two places doing deliveries and posting to various stores that carry his merchandise and to his private clients
I was mostly based at the store as he said my strong point is working with clients and bringing life into Thula Sindi store. I was also there to assist the different stylist and companies that source out the Thula Sindi clothes and make sure that when they come back they are in the same condition as before.

Bianca Van Zyl
Intern Company: Anel Botha Couture
Ever heard of that saying “ I didn’t choose my job it chose me.” That’s how I felt with this Internship. After getting assigned to this Internship I decided to make the best of it.

 Anel Botha is famous for her Bridal dresses but she has so much more to offer.
I was assigned this designer because she is usually the Instructor that gives the Bridal Course at NWSD, her idea was to write a manual that can be given to students that enroll in the bridal course, the manual would give her personal opinion and ideas on wedding dresses.
This gave me 6 weeks to finish a book which Anel was struggling to do in 2 years.

As I went into this Internship very narrow minded, I have surely learned how to change my prospective. The work place does not care whether you’re a Fashion Designer or a Fashion Communication Student, if you can get the job done properly then do it.

I was assigned to Manage the Miss South Africa Durban July project:
From organizing shipping details for the garment.
Too actually crystallizing this garment.
And overseeing production on this garment.
Sewing sashes for Miss Sa.
Assisting with Huisgenoot  Tempo Toekenings & You Spectacular.

While at studio I also did some PA duties such as:
Scheduling appointments.
Making sure productions are on track.
Giving co- workers their job responsibilities.
Quality Control on garments entering and leaving the Couture Studio.
I also did:
Appliquéing Lace work
Window Designing
Last but not least:
The Bridal Couture Book.

Throughout this opportunity I have finished the Bridal Couture Book for NWSD , I have also secured a business relationship with Anel Botha.
I continue to work for Anel when ever she needs my help or advice.

I continue to give her trend report updates on the latest trends regarding, Bridal, Red Carpet as well as Ready to Wear.

Joane Schoeman
Intern Company: Bianca Warren
Located in Durban @ The square in Umshlanga
She set up her brand 6 years ago. Bianca Warren is a proud South African and do of all her own designs, patterns and samples.
She supplies to a few SA boutiques. She has an agent in JHB that get’s her in markets and open days.

Her line is simple, effortless and commercial.
She use a variety of fabrics and loves to get Her inspiration from traveling.
Her focus is on woman's wear targeting all race and ages
Bianca Warren - Mission statement

“I am a local proudly SA brand that strives to grow weekly. I have dreams where I want to be and am working hard to achieve those dreams.  I believe there is a gap in the market for well made proud SA woman's wear that is on trend and affordable. I will strive to bring out weekly new designs to keep the niche market I have happy.

I learn a lot at my internship at Bianca Warren: I beaded a belt for a bride, was part of the fittings and meetings. I learn how to cover buttons and applicate lace to dresses

Tips that I have for students that’s going on there internships:
1.    Be friendly at all time
2.    Do any thing and every thing (if they say bead a belt you do it!!!)
3.    Cut hem using floor to make sure you cut straight
4.    Semi Finish dresses (No zip no hem) Only added when people fits the dress
5.    Work with everyone(Learning different skills from one another)
6.    Take a change
7.    Get out of your comfort zone
8.    Make NWSD Proud

Lorinda Richter
Intern Company: Esmené Couture.

I am currently a fashion design student, dreaming of one day running my own business, doing what I love for a living. As a small fish in a big pond, {A.K,A, the fashion industry}, I could not ask for a better experience to guide me, shining a bit more light on the path to success.
When starting on the first day, I had my expectations of what the experience would be like, but at the end of the internship, my expectations were highly exceeded.
I gain experience in what I love most, sewing. I also had the privilege to interact with customers, and work with an amazing team on the day of the big opening of her new studio and children’s wear shop.
I learned a lot of how a business is run, and had a Great example of what a leader should be like, being humble, as well as being strong when needed to be.
Esmené also gave me insight on the importance of the business name, and the connection the clients wants to make with not only the name, but when interacting with you.
The experience and knowledge I gained in my time at Esmené couture, I’ll most certainly will carry with me on the road to fulfill my dream.

Tuesday, 16 August 2016

Model Castings 20 Aug 2016

What. Where .When
Model castings

The Annual Platinum Fashion Festival is around the corner, and students are working hard to make this concept a reality once more.
We are hosting our model casting event this coming Saturday and are looking forward to see some new faces to be part of our #NwsdFamily
If it’s your first time casting with us or you have not modeled at some of our previous events here’s a few things you need to know.


·         Ages 15-26
·         Size 8-10
·         Height 1.7m with heels

·         Ages 18-26
·         Size Medium-Large
·         Height 1.78m
Models that are selected have to be available these following dates
  • ·         23rd & 25th Aug – Measurement Meeting
  • ·         6th & 7th Sep – Calico Fittings
  • ·         5th & 6th Oct – First Fittings.
  • ·         25th & 26th Oct – Final Fittings.
  • ·         4th Nov- Dress Rehearsal.
  • ·         5th Nov- Platinum Fashion Festival.

What to bring
  • ·         Warm Jacket for when it is chilly
  • ·         Snack bar or Energy bar to keep your strength up
  • ·         Bottled  water

What to wear
  • ·         Body Fit tank top or t-shirt (so that we can see your body silhouette)
  • ·         Mini skirt or shorts (so that we can see the shape of your legs)
  • ·         Heels (No Boots) (So that we can see your walking style when wearing heels)
  • ·         Hair and make-up, use own discretion

  • ·         Body fit t-shirt
  • ·         Close fitted trousers.
An example video of runway modeling will be in the reception to give you an idea of how to walk. Please also take a look at fashion show videos
Refer to some of these:

Models will receive accreditation of being NWSD in house models and could be used in further, events or photo shoots.

Where & When
Model Castings are taking plays Saturday the 20th of August on the North West School of Design premises.
1B Joe slovo
Oudorp Pharmacy Building
Shop 3
Next to unie Primary School

Date and time: 20th Aug 09:00-13:00

Follow the link to our Facebook Event