GERT-JOHAN COETZEE CHOSEN AS BRAND AMBASSADOR BY INTERNATIONAL LUXE BRAND SWAROVSKI
In an exclusive deal with the luxury brand globally synonymous with sparkling crystals, top South African designer Gert-Johan Coetzee has just been appointed as the first-ever Swarovski brand ambassador for South Africa.
Coetzee is famed for his show-stopping red-carpet creations favoured by celebrities both local and international.
As recently as last week he made headlines when megastar Kelly Rowland boasted on social media platform Instagram about wearing a beaded black Gert-Johan Coetzee gown at a gala event in Beverly Hills, California.
Swarovski Elements is the premium brand for the finest crystals manufactured by Swarovski and has been the designer’s choice since the company was founded in 1895. The “Made with Swarovski Elements” label on a dress signals authenticity and the highest standards of crystal design and Coetzee cannot wait to add the distinctive swing tag to selected GJC garments. “My passion has always been for high-glamour and sparkle and I can’t think of a better partner than Swarovski to take GJC couture to the next level of opulence. It is a great honour to have been chosen to officially bring Swarovski into the spotlight in South Africa.” says the designer. “Armani embellished Princess Charlene from Monaco’s wedding gown with 40 000 Swarovski crystals… let me see if I can beat that!”
Coetzee is already working on a launch collection embellished with Swarovski Elements and promises to pull out all the stops. “I love the brilliant crystal colours of Swarovski Elements, and coming from a country with a vast mineral treasure chest below our soil, I am designing with a very specific mineral-inspired colour palette in mind.
Aside from a high-concept couture collection, Coetzee also plans to bring the purity of Swarovski crystal to more affordable ready-to-wear garments. “I will show that Swarovski is not just for bold eveningwear and gorgeous bridal gowns, but can add a fun yet sophisticated twist to daywear too.”
Says Jesus Lopez, Market Development Manager for Swarovski, “Gert-Johan Coetzee’s footprint as a hugely talented and popular designer with a passion for making women look like shining stars, is very attractive to Swarovski. We look forward to working together to show South Africa the beauty of Swarovski Elements.” ENDS
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