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Friday 4 January 2013

From Klerksdorp to Miami


North West School of Design International lecturer, Alexis Brouwer has secured NWSD's  first international collaboration with the Chairman of the fashion merchandising program at Miami International University of Art and Design.  

Alexis shares her excitement with us by saying:  

"In addition to the students experiencing globalization first hand this will be a tremendous networking opportunity for the students. The students of NWSD and MIUAD are the fashion industry leaders of our future. By developing international collaborations we are empowering students to begin developing their professional network now.

Furthermore, we are fueling inspiration and innovation by providing an interactive experience. It is easy to subscribe to trend forecasting websites and gain an understanding of what is happening globally; but being able to establish dialogue from an international perspective is a priceless experience for all students involved in the collaboration."



A Trend exchange project and collaboration between North West School of Design and Miami International University of Art And Design allows for an exciting exchange of ideas/trends and networking between American and South African Fashion Students.  NWSD's BSC Pilot Group: Fashion Management and Communication will be working with the trend forecasting class of MIAUD.  The concept that was presented and accepted includes the trend exchange project as phase on of the collaboration which includes, but is not limited to:


  • What's in Store? Reports, 
  • Windows Reports, 
  • Street Style, 
  • Trend Spotting (Cool Hunting), 
  • Spotlight on Cultural and Ethnic Trends. Miami has a huge swim and accessories market and is influenced by Latin American fashion due to it's high Hispanic population. South Africa influenced by tribal prints, township styling, couture culture. Globalization vs. Localization (identifying local trends, and global trends...how can these be applied? ) 
  • Students will develop an end of term class project that the students will present to each other via Skype.





Charlene Parsons, the Chairman of the fashion merchandising program at MIUAD shared her excitement with Alexis Brouwer by saying: " You and I both know how important globalization is in the fashion industry, and to share this experience with our students will be huge"

North West School of Design has been corresponding and negotiation with a number of international institutes on various aspects of collaboration and globalization of fashion training.  The trend collaboration with MIUAD serves as a fantastic stepping stone and learning experience for NWSD in establishing further international collaborations.  NWSD has various short and long term goals in ensuring South African fashion training follows the same paths as international fashion training.   

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