X-actly!: IwearNWSD Launch Party Press Release

IwearNWSD : Fashion Flair from our runway to your closet

Where Garments walk directly from the runway into the online store

IWearNWSD is the first online shop in South Africa started by a tertiary education institution that offers quality clothing shopping from the comfort of your own home. The North West School of Design has created this retail platform for its students who showcase their collections at the annual Platinum Fashion Festival. North West School of Design Alumni can also benefit from IWearNWSD as a cosignatory retail platform.

North West School of Design launched the online store on the 26th of May. As guests were arriving they were greeted by NWSD students dressed in black and NWSD branding shirts. As the evening progressed principal, Marlene Oosthuizen, gave a small talk and introduced IWearNWSD to guests. Yet again NWSD has pushed boundaries within the fashion industry.

NWSD also showcased their Digital Advertising Fashion show where students use branding material from local companies to create Avant Garde looks.

An emotional principal stands by as the IWearNWSD fashion film takes to the screens and blows the guests away, showcasing some of the garments that will be available on the online store.

IWearNWSD is a dream turned into reality. What lies behind the photo-shoots and fashion films is hard work and expertise guidance from Marlene Oosthuizen. Not only were the launch successful, people felt at their comfort as student and staff networked among the guests.

IWearNWSD has set a new standard for online shopping within South African borders. Unfortunately the night had to come to an end but students, staff and guests left knowing that there is at least one shop that carries your needs close to heart.

IWearNWSD already gives design students of this prestigious college a toe in the pool as it promotes these talented emerging designers. Not only does it promote current fashion design students, but also its Alumni as established fashion brands. With collections from well known NWSD Alumni such as Anel Botha and Kobus Rautenbach, this online store promises to be a chiffarobe that will even have the stars at its doorstep.