X-actly!: Introducing See-Now-Buy-Now by NWSD and iWearNWSD

There is always a first time for everything and at North West School of Design we make sure we are the first to try new things! This year at the Platinum Fashion Festival we are introducing the collaboration with students and iWearNWSD , see-now-buy-now. To understand how amazing this project is you need to understand from where it has grown.

First we introduced the Platinum Fashion Festival. This brainchild was evolved from our traditional graduation fashion show into the fashion event that contributes to the community and the local economy while promoting students on a professional platform. Principal Marlene Oosthuizen uses local organizations and companies that have become part of the NWSD family over the years to make the fashion show a success. Here with we create a event where the community can comfortably partake in. NOT another Fashion Week

This was something that we greatly avoided. We wanted real people, real models, real fashion, we wanted a real Fashion Festival that the whole family could enjoy. At the Platinum Fashion Festival we give students the opportunity to showcase their collections to the media, buyers, friends and families. Students develop collections on market and trend research as well as a realistic industry related conceptualizing processes.

From the Platinum Fashion Festival, we wanted to create a platform where students can sell their garments to the public. IWearNWSD is the first online shop in South Africa started by a tertiary education institution that offers quality clothing shopping from the comfort of your own home. The North West School of Design has created this retail platform for its students who showcase their collections at the annual Platinum Fashion Festival. North West School of Design Alumni can also benefit from IWearNWSD as a cosignatory retail platform. IWearNWSD promotes these talented emerging designers.

For this year at the Platinum Fashion Festival we decided to have the students garments ready on iWearNWSD for the public to buy live from the runway. See-Now-Buy-Now! If you like what you see you go online and shop right there! It will be easy accessible and you can shop by designer name or collection name.