You get
that annual phone call from your cousin twice removed asking for advice on a
dress or suitable places to purchase such an extravagant item. You know this is
the first call of many all about the same event you hadn’t expected to appear
so soon. Being a fashion student and all, surely you must know what you’re
talking about.
Suddenly
the Miss South-Africa 2017 gowns become topic of the conversation, and one name
fills one’s mind. Anel Botha. Dedicated to her craft, Anel & her staff
start 7am sharp. Sometimes even earlier while the rest of us are still looking
for our morning source of energy. The rest of the population is stuck in
traffic yelling at their fellow drivers, while this team prepares to meet their
weekly goals.
Anel
Botha has made headlines with her breath taking designs worn by stars all over
the country. Famous for her wedding and metric farewell gowns, Anel Botha
Couture has become a popular name in such conversations I find myself in.
Now the
Estee Lauder social media ambassador has her eyes set on a new venture called
Calvers. A store located in Klerksdorp
that targets a different segment in the market. This store offers existing
gowns from Morilee, Enzoani, Mac Duggal and Anel Botha Couture, all available
to be ordered immediately. But what’s the difference between Anel Botha Couture
and Calvers? At Calvers clients can see and fit these gowns in store and place
an order if they found what they were looking for. Anel Botha Couture on the
other hand offers one-of-a-kind garments made to measure according to a
client’s measurements.
We as
South-Africans spend weekends over sitting in front of the telly, eyes pierced
to several reality shows. I can personally vouch for this as my girlfriends and
I are addicted to “ Say Yes To The Dress “. We see how Americans do things and
subconsciously we expect the same on this side of the Atlantic. Well now we
have it!
When
asked how she will manage her time with running Anel Botha Couture and Calvers
this is what the designer had to say, “Planning, Planning and more planning!
Amazing staff and a very helpful husband!”
This 21st
century wonder woman also has big dreams for Calvers. In the future Anel hopes
that Calvers will grow to stock a bigger variety of garments and also suits for
men to come and fit with their bride or date and possibly develop the store
into a franchise stretched all across the globe.
So in
all honesty I can say that I am ready for the tsunami of family members that
will be overflowing my doorstep in the next few months, because my answer will
be the same. “Why don’t you go visit Calvers? “.
